Marketing Funnels

Let’s put the FUN in funnel.

4 Enrolled(0)BeginnerCertificate: NoEnglish (US)

Chapter 1 : What is a Funnel?
Lecture 1:What is a funnel?
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Lecture 2:Messaging and Mistakes
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Chapter 2 : Parts of the Funnel
Lecture 1:Top of the Funnel (TOFU)
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Lecture 2:Middle of the Funnel (MOFU)
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Lecture 3:Bottom of the funnel (BOFU)
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Chapter 3 : Conversions to Champions
Lecture 1:Conversions to Champions
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Lecture 2:Flip the Funnel
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Lecture 3:Power of Stories
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Chapter 4 : Digital Download and Feedback
Lecture 1:Funnel Feedback Form
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Lecture 2:Story Map- Digital Download
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Course Description

Putting the fun in marketing funnels is a lighthearted, beginner-friendly marketing course that takes the stress out of building funnels. If you’ve ever felt confused or stuck when it comes to turning interest into action, this is for you. We’ll walk through the customer journey step-by-step, so you can confidently create a funnel that fits your vibe and actually works. By the end, you’ll know how to attract the right people, guide them with ease, and build a flow that feels fun andintentional.

Victoria Carrington Chavez

Victoria Carrington Chávezis a content marketing expert, dynamic speaker, and award-nominated business owner with over a decade of experience helping creative entrepreneurs and thought leaders shine online. With a background in digital marketing and a B.A. in Communications and Spanish, Victoria specializes in content creation, storytelling, and branding strategies that center authenticity and spark real connection.

She’s the founder of The Story Saloon™, a storytelling-forward brand that turns tangled thoughts into content gold. Her work has supported trailblazing brands, heart-centered leaders, and purpose-led creatives in clarifying their message and showing up confidently across platforms.

In 2024 alone, Victoria traveled over 35,000 miles as an international content creator, was featured in 10 podcasts and several magazines including FIERCE by Mitú, and was nominated for Outstanding Business in New Hampshire. Her TEDx talk and nationally showcased visual art have positioned her as a trusted voice in storytelling, branding, and cultural leadership.

Whether guiding clients through brand identity development or teaching content creation strategy, Victoria brings creativity, clarity, and compassion to every space she steps into—helping others find their voice and share it with power. Your story is too important to go untold.